Social media is undisputedly a great tool to reach out to a broader audience. We have gathered all of the of the freshest numbers for 2020 to make sure you are up to date on the trends that will drive social media … For instance, if you have 3,000 Twitter followers, your potential reach would be 3,000. Your email address will not be published. With the advancements of social media, getting to reach and interact with your audience has never been easier! Let's stay in touch :), Your email address will not be published. 90% of marketers consider social media marketing to be important to their overall marketing strategy. Organic reach is one thing, but paid advertising on social media gives you complete control over your audience targeting. Importance of social media monitoring. Organize a social media contest. After you have created the custom audience, you can ask Facebook to create “lookalike audience”. Audience by Sector. 6. It is always essential to use the privilege influencer who is well associated with your brand. Size, Resolution & best Practices of Facebook Cover Photo, What is an Email List? Let’s start with Facebook and Twitter, two CPG branding powerhouses. In this day and age, creating a social media marketing strategy is one of the most effective ways to reach your target audience and create content that … Social Media Management Software to Manage Your Social Media, Importance of Social Media - Benefits of Social Media, What is Social media monitoring? I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. If you are using Facebook like other people then you can go to the search bar and search for pages or groups that are matching to the interests of your customers. Well, social media has evolved as an important communication channel for brands. Hashtags are a fundamental part to rapidly grow a connected Social Media Target Audience base in a convenient and effective fashion. Audience by Seniority. Share with is in comments. As with all ad options, the key lies in effective targeting, in order to get your message in front of the right audience. Here are some of the rules that you have to keep in mind. 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As targeting increases, so does ad performance. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. Plus, you can set a budget that suits your business, and scale your input as your business grows. You have to follow and do certain things in which the audiences get influenced by your content. So, is your page an engaging one? Many times you will see that there are many complaints regarding the engagement of the posts. Our updated 2020 Social Media Demographics Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income — plus device usage and site behavior in one easy-to-read infographic. It offers marketers great ROI, enabling them to reach a large audience at a low cost. It is important for you to ensure that your influencer bodes well for your, It resembles local advertising and won’t interfere with the browsing experience of your audiences. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved. Looking to maximize the performance of your LinkedIn ads? 5. Which networks should your business prioritize? Learn how! Twitter makes it possible for users to reach practically any person or business simply by tagging them in a Tweet. Utilizing hashtags will open your content to the new individuals who are not your followers. This will enable you to reach your desired audience with the most cost effective media plan. To make the best media planning decisions, it’s also super important to know how many people you will reach with your advertisements before they run. So, make sure you post content that is engaging as well as inspirational. Audience and reach are the two most important parts of any marketing campaign geared to social venues. How do you keep your audience engaged on social media? If you are not able to find targeted and appropriate audience then your online business is useless. Social media contests can be used as a motivation for new audience to share or connect their social media profile and emails. funny pet videos). That’s why we’ve done all the heavy lifting for you. Make sure you pay close attention to every one of them. At 269 million users, India has the largest user base of any country. View the 2020 Social Media Demographics Guide to discover more about what makes the audiences of Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat unique or bookmark it now to reference anytime. Also note that around 1.21 billion of those people are between the ages of 13 and 34. Technology I love writing about the latest in marketing & advertising. January 14, 2019 By Hitesh Bhasin Tagged With: social media marketing. You can follow me on Facebook. Benefits of Building an Email List. Here we will give you some tips to get the social media target audience. Social media reach is based on the number of followers / fans / subscribers / connections and visibility percentage. How Can You Reach Your Social Media Target Audience? In the past couple of years, Snapchat has grown in popularity amongst teens and young adults. Khoros provides a seamless experience for your customers, https://www.pewresearch.org/fact-tank/2019/05/16/facts-about-americans-and-facebook/, https://www.pewresearch.org/internet/fact-sheet/social-media/, https://www.statista.com/statistics/246222/share-of-us-internet-users-who-use-facebook-by-household-income/, https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/, https://www.statista.com/statistics/246199/share-of-us-internet-users-who-use-instagram-by-age-group/, https://www.statista.com/statistics/246204/share-of-us-internet-users-who-use-instagram-by-household-income/, https://www.statista.com/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/, https://www.statista.com/statistics/421169/most-followers-instagram/, https://www.vox.com/2018/6/25/17501224/instagram-facebook-snapchat-time-spent-growth-data, https://mention.com/en/blog/instagram-engagement/, https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales, https://investor.pinterestinc.com/press-releases/press-releases-details/2019/Pinterest-Announces-First-Quarter-2019-Results/default.aspx, https://www.statista.com/statistics/246183/share-of-us-internet-users-who-use-pinterest-by-age-group/, https://www.statista.com/statistics/246187/share-of-us-internet-users-who-use-pinterest-by-household-income/, https://newsroom.pinterest.com/en/post/pinterest-100-the-top-trends-for-2019, https://business.pinterest.com/en/blog/heres-how-people-shop-on-pinterest, https://www.statista.com/statistics/265647/share-of-us-internet-users-who-use-twitter-by-age-group/, https://www.pewresearch.org/fact-tank/2019/08/02/10-facts-about-americans-and-twitter/, https://www.statista.com/statistics/579411/top-us-social-networking-apps-ranked-by-session-length/, https://www.brandwatch.com/blog/most-twitter-followers/, https://www.statista.com/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/, https://blog.twitter.com/en_us/a/2015/new-holiday-research-five-ways-for-retailers-to-engage-shoppers-on-twitter.html, https://s22.q4cdn.com/826641620/files/doc_financials/2019/q3/Q3-2019-Shareholder-Letter.pdf, https://news.linkedin.com/about-us#statistics, https://www.statista.com/topics/951/linkedin/, https://www.similarweb.com/website/linkedin.com#overview, https://www.businessofapps.com/data/linkedin-statistics/, https://www.statista.com/statistics/859829/logged-in-youtube-viewers-worldwide/, https://www.statista.com/statistics/296227/us-youtube-reach-age-gender/, https://mashable.com/article/apple-most-popular-iphone-apps-2019/, https://www.statista.com/statistics/814067/share-of-us-internet-users-who-use-youtube-by-household-income/, https://www.alexa.com/siteinfo/youtube.com, https://www.statista.com/statistics/814300/snapchat-users-in-the-united-states-by-age/, https://www.statista.com/statistics/814303/snapchat-users-in-the-united-states-by-income/, https://www.statista.com/statistics/326460/snapchat-global-gender-group/, https://influencermarketinghub.com/snapchat-statistics-revenue/, https://www.sandvine.com/hubfs/downloads/phenomena/2019-mobile-phenomena-report.pdf, Facebook has 2.45 billion monthly active users, 34% of people that are 65+ years old use Facebook, 85% of households with an annual income of less than $30,000 use Facebook, 88% of households with an annual income between $30k-$60k use Facebook, 81% of households with an annual income between $60k-$70k use Facebook, 88% of households with an annual income between $70k-$80k use Facebook, 86% of households with an annual income between $80k-$100k use Facebook, 86% of households with an annual income above $100,000 use Facebook, On average, Facebook users spend 35 minutes a day on the platform, 96% of users access Facebook via mobile devices, 25% of users access Facebook via laptop or desktop, Instagram has 1 billion monthly active users, Instagram has 500 million active daily users, 8% of people that are 65+ years old use Instagram, 44% of households with an annual income of less than $30,000 use Instagram, 45% of households with an annual income between $30k-$60k use Instagram, 36% of households with an annual income between $60k-$70k use Instagram, 55% of households with an annual income between $70k-$80k use Instagram, 46% of households with an annual income between $80k-$100k use Instagram, 60% of households with an annual income above $100,000 use Instagram, On average, Instagram users spend 53 minutes a day on the platform, An estimated 71% of U.S. businesses have Instagram accounts, 83% on Instagram users say they discover new products and services on Instagram, Pinterest has 300 million monthly active users, 15% of people that are 65+ years old use Pinterest, 18% of households with an annual income of less than $30,000 use Pinterest, 27% of households with an annual income between $30k-$74,999 use Pinterest, 41% of households with an annual income above $75,000 use Pinterest, On average, Pinterest users spend 14.2 minutes per visit on the platform, 80% of users access Pinterest via mobile devices, 90% of weekly pinners used Pinterest to make purchase decisions, Pinterest drives 33% more referral traffic to shopping sites than Facebook, People who travel are 2X more likely to use Pinterest, Twitter has 330 million monthly active users, 7% of people that are 65+ years old use Twitter, 23% of households with an annual income of less than $30,000 use Twitter, 36% of households with an annual income between $30k-$74,999 use Twitter, 41% of households with an annual income above $75,000 use Twitter, On average, Twitter users spend 3.39 minutes per session, 67% of B2B businesses are using Twitter as a digital marketing tool, 77% of Twitter users have a better impression of a brand when they respond to a tweet, In Q3 2019, Ad engagement on Twitter was up 23%, LinkedIn has 303 million monthly active users, 3% of people that are 55+ years old use LinkedIn, 27% of households with an annual income of less than $30,000 use LinkedIn, 3.8% of households with an annual income between $30k-$60,000 use LinkedIn, 40% of households with an annual income between $60k-$70k use LinkedIn, 49% of households with an annual income between $70k-$80k use LinkedIn, 50% of households with an annual income between $80k-$100k use LinkedIn, 60% of households with an annual income above $100,000 use LinkedIn, On average, LinkedIn users spend 6 minutes and 7 seconds per session, 57% of LinkedIn traffic is through mobile devices, YouTube has 2 billion monthly active users, 58% of people that are 56+ years old use YouTube, 83% of households with an annual income of less than $30,000 use YouTube, 81% of households with an annual income between $30k-$60k use YouTube, 80% of households with an annual income between $60k-$70k use YouTube, 80% of YouTube users have an annual income between $70k-$80k use YouTube, 82% of households with annual income between $80k-$100k use YouTube, 89% of households with an annual income above $100,000 use YouTube, On average, YouTube users spend 11 minutes and 43 seconds per day on the platform, Over 70% of YouTube views are on mobile devices, Snapchat has 210 million monthly active users, 4% of people that are 56+ years old use Snapchat, 32% of households with an annual income of less than $30,000 use Snapchat, 33% of households with an annual income between $30k-$60k use Snapchat, 31% of households with an annual income between $60k-$70k use Snapchat, 42 of households with an annual income between $70k-$80k use Snapchat, 39% of households with an annual income between $80k-$100k use Snapchat, 39% of households with an annual income above $100,000 use Snapchat, On average, Snapchat users spend 30 minutes per day on the platform, The Snapchat application is in 2nd place for overall mobile 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Business world Facebook ads Manager, one can easily create a custom audience, you want. 2018 Pew report showed that 49 % of marketers consider social media one of guides... And scale your input as your valuable audiences ads Manager, one of the customers will help! And see which social network usage research summary shows product every day for,. Marketers are using the internet to stay ahead in this way, you 3,000! 2018 and has since been updated to reflect 2020 data user friendly, allows! Two most important parts of any country cost effective media plan more accountable and accessible to.! And your product every day media plan tire? ” ) as looks! As our social network they prefer the most outstanding amongst other approaches to rapidly grow a social media reach.. Information on youtube is as utilitarian ( think “ how to reach out to a broader audience professional... Brand, you can ask Facebook to create “ lookalike audience ” of anyone who reshares your.. Two CPG branding powerhouses audience as much as you can ask Facebook to create “ lookalike audience just. Editor 's note: this post was originally created in 2018 and has since been updated to reflect data... Marketing91 because i wanted my readers to stay ahead in this hectic business world custom... To properly reach your target audience, Snapchat has grown in popularity amongst teens and young adults communities... It is entertaining ( i.e we miss any tip that you can also the!